Mihaylooo Privacy Policy
Last updated: 13 November 2026
Mihaylooo is a wardrobe app for iPhone, iPad and Android. This policy says what data the app uses, where it goes, how long it is kept and what you can do about it.
In this policy "we" means the publisher of Mihaylooo. We decide how the data described here is used and we are responsible for it. For any question about your data, write to support@mihaylooo.com.
In short
- Your wardrobe, photos, outfits, occasions and AI pictures are kept on your device.
- Photos leave your device only for AI features. You start most of them yourself. With a plan, the app also asks the AI to describe each piece you add. They are sent to AI services, which send back the result. We do not keep your photos.
- We keep the pictures the AI makes only until your device has them.
- There is no account with a name, an email or a password. The app knows you by an anonymous ID.
- We keep counts of AI use and a few records under that ID, with no names and no pictures. Deleting your account in the app does not delete them. You can ask us to delete them.
- There is no advertising and no tracking across other apps or sites.
- We do not sell your data.
1. What is kept on your device
The app keeps these in its own storage on your device:
- the photos you take or choose, and the pictures made from them
- your items and their details, such as name, brand, price and care label
- your outfits, your occasions, what you wore and your laundry
- your profile: the name you enter, your picture or initials, the gender and face shape you choose, and the choices for your style
- the photos of you that you add for AI pictures, your figure and your looks
- the photos of hairstyles, makeup and places that you add
- the shops on your list
- your settings, your answer about your age, and whether you have allowed your photos to go to the AI
- the last weather forecast
A piece you delete goes to Recently deleted for 30 days. You can bring it back or delete it for good. After 30 days it is deleted.
On Android, a third party receives technical data about how the app runs, such as device information and error figures, but never your pictures.
If you allow access to your calendar, the app reads a day's events on the device and offers them as occasions. An event you add is kept as an occasion, with its name, time and place. Nothing from your calendar is sent anywhere.
If you add the app's widgets, they show the day's occasions, small pictures of outfits, the forecast and the laundry. This stays on your device, where it can be seen on the Home Screen and the Lock Screen.
If you back up your device with iCloud or with Google, the backup may include the app's data. That copy is kept under your own Apple or Google account.
When you share a picture from the app, it goes to the app or the person you choose.
2. What leaves your device
AI features
AI features are only for people 18 or older. If you say you are under 18, the app sends nothing to an AI service.
You start most AI features yourself. One runs on its own: with a plan, the app sends the picture of each piece you add, so that the AI can describe it. Without a plan the picture is not passed on to an AI service and is not kept.
The first time a photo of you would be sent, the app asks for your permission.
For AI features we send what the feature needs: the photos and choices you use for it, such as photos of your pieces, labels or products, photos of you, and the pictures you choose for a look or an On Me photo. They go to outside AI services, which send back the result.
Photos of you and outfit photos are also checked for children. A photo that shows a child is refused. The check is made by software and can be wrong, see section 9.
The AI services do not use your photos to train their models. They may keep what they receive for up to 30 days to detect abuse, up to 90 days if they suspect abuse, or longer where the law requires it. Their staff may look at what they suspect.
What we keep
What we keep is stored in the European Union.
- Your photos are not stored.
- Pictures the AI makes are kept only until your device has received them. They are deleted within days.
- We keep counts of AI use, your plan, the reports you send and any block for misuse. These hold no names and no pictures.
- We keep a record of each use of the AI with its time, your IP address and your anonymous ID. It never holds a picture. It is deleted after 30 days.
- If you allow notifications, we use your device's notification details only to tell you that a picture is ready.
The anonymous ID
When you finish the first steps, the app gets an anonymous ID with no name, email or phone number. It is made by a service run by a third party in the United States. That service keeps sign-in IP addresses for a few weeks. To protect the AI features from misuse, the app also checks that it is genuine.
Plans and payments
Plans are bought through the App Store or Google Play. Apple or Google takes the payment. We never see your card or your store account.
We use a subscription service to know which plan you have. It receives the anonymous ID, the store's record of your purchase, basic device and app information, your language and currency, and your IP address. It stores this in the United States.
Weather
If you allow location, the app sends your approximate position to a weather service for the forecast. The weather service may keep the position and your IP address for up to 90 days. The app does not keep your position.
Exchange rates
To show prices in your currency, the app gets a public list of exchange rates from an outside provider. Nothing about you is sent with it, but the provider can see your IP address.
Shops
Shops open straight from their own sites, under their own terms and privacy policies. Their sites may set cookies. If you type search words instead of an address, they are sent to a search service. If you let the AI recognise a product, its picture and name are sent as described above. Mihaylooo is not affiliated with any shop.
Writing to us
If you write to us, we receive your email address and what you write. If the app has an anonymous ID, it adds it to the message so that we can find your records. You may delete it before you send.
3. What we do not do
- We show no advertising and use no advertising identifiers.
- We use no analytics or crash reporting tools, and we do not track you across other apps or sites. On Android, a third party receives technical data about how the app runs, as section 1 says.
- We do not sell your data and do not share it for anyone's marketing.
- We do not use your photos to train AI models. The AI services' terms say that they do not either.
- We do not show your pictures to other users. The app has no public feed.
4. Why we use your data
| Purpose | Data | Legal ground |
|---|---|---|
| To make pictures of you (your figure, your looks and your On Me photos) and to draw the pieces from an outfit photo | the photos of you and your choices | your consent, which the app asks for before the first photo of you is sent |
| To draw, recognise and describe your pieces, and to read labels, panels and packs | the pictures of pieces, labels, panels and packs | our contract with you |
| To count what your plan includes and to give plans their features | anonymous ID, plan, counts of use | our contract with you |
| To make sure the AI is used only from the genuine app | anonymous ID, a check that the app is genuine | our legitimate interest in a secure service |
| To stop misuse of the AI and keep the service safe, including the check for children | anonymous ID, counts of use, records of use, the results of the checks, blocks | our legitimate interest in a safe service and in keeping to the rules of the AI services |
| To handle reports of AI pictures | the report and the anonymous ID | our legitimate interest in a safe service, and legal duties |
| To tell you a picture is ready | notification address | your consent, given as the device's permission |
| To show the forecast | approximate position | your consent, given as the device's permission |
| To answer you | your email and message | our legitimate interest in answering you |
You do not have to give us any of this data. Without photos the AI cannot make pictures. Without location there is no forecast. The rest of the app works without them.
5. Who receives data
| Who | What for | Where |
|---|---|---|
| Our cloud provider | sign-in, storing what we keep, notifications | European Union, United States and other regions |
| AI service providers | AI features | United States and other countries |
| A subscription service | which plan you have | United States |
| Apple and Google, as app stores and makers of your device's system | purchases, keeping the app secure, notifications | their own systems |
| Other technical service providers | technical data about how the app runs | their own systems |
| A weather service | the weather forecast | its own systems |
| Public online services | data the app shows, such as exchange rates | their own systems |
| Search services and the shops you open | searches and pages you open from the app, at your own action | their own systems |
| Our email provider | your emails to us | its own systems |
Our cloud provider, the AI service providers and the subscription service process your data for us under their data processing terms. Those terms let them use it to provide their service to us and, as section 2 describes, to keep their own services safe and to meet their legal duties. The others in the table decide on their own how they handle what they receive, under their own privacy terms. We give your data to no one else, unless a law or a court requires it.
6. Transfers to other countries
What we keep is stored in the European Union. The service that makes your anonymous ID and the subscription service process data in the United States. The AI services may process what they receive in the United States and other countries.
Where the law asks for safeguards for such transfers, they rest on an adequacy decision of the European Commission where one covers the provider, and otherwise on the Commission's standard contractual clauses in the provider's data processing terms. You can ask us for a copy of the safeguards that apply.
7. How long data is kept
| Data | Kept for |
|---|---|
| Everything on your device | until you delete it, delete your account or remove the app. A deleted piece stays in Recently deleted for 30 days |
| Your photos, with us | not kept |
| Pictures the AI makes, with us | only until they reach your device, and deleted within days |
| Usage, plan and safety records | no end date is set. They hold no name or contact. You can ask us to delete them, see section 8 |
| Records of each use of the AI | 30 days |
| Data held by outside AI providers | up to 30 days, up to 90 days if they suspect abuse, or longer where the law requires it |
| Your anonymous ID | until you delete your account, and then removed within 180 days |
| Notification details for your device | until they are deleted. Deleting your account in the app does not delete them |
| Purchase and plan records | no end date is set. You can ask us to delete them, see section 8 |
| Your position at the weather service | up to 90 days |
| Your emails to us | as long as needed to answer you and to keep a record of the answer |
8. Your choices
- Do not use the AI. The wardrobe, outfits, occasions, weather and laundry work without it. Without a plan nothing reaches an AI service.
- Take back your permission for photos of you. You can take it back at any time by not using the features that send photos of you. Deleting your account erases the permission, and the app asks again. Taking it back does not change what was done before.
- Change your answer about your age in Settings, under Privacy.
- Turn off location, calendar, photos, camera or notifications in your device's settings. The app works without them.
- Delete a piece or a photo. A piece goes to Recently deleted for 30 days, where you can also delete it for good at once. A photo of you, of a hairstyle, of makeup or of a place is deleted at once.
- Delete your account. In Settings, choose Delete account. This deletes everything the app keeps on your device and your anonymous ID, and the app starts over. It does not cancel a subscription: cancel that in the App Store or Google Play. It does not delete the records we keep, the subscription record kept for us, the record we need to send you notifications or the shops' cookies kept by the app. To have the records we keep and the subscription record deleted too, write to us from Settings, under Contact us, before you delete your account, so that the message carries your ID.
- Remove the app. This deletes the wardrobe and every file the app keeps on your device. On iPhone and iPad the same ID may return if you install the app again. To remove the ID as well, use Delete account first.
9. Your rights
Depending on where you live, you have the right to:
- ask what data we hold about you and get a copy of it
- have it corrected or deleted
- have its use limited
- receive the data you gave us in a common format, or have it passed to someone else
- take back a consent you gave, at any time. This does not change what was done before you took it back
You can object. Where we use your data on the ground of our legitimate interest (section 4), you can object to that use at any time, for reasons that come from your own situation.
Decisions made by software. Some decisions are made by software, without a person: our safety checks for children and the limits on use. If you think one is wrong, write to us. A person will look at it, hear your view and can lift it.
In the European Union, the United Kingdom, Serbia and similar jurisdictions you may also complain to your data protection authority. In Serbia it is the Commissioner for Information of Public Importance and Personal Data Protection.
To use these rights, write to support@mihaylooo.com. We know you only by the anonymous ID, and the app does not show it. So write from Settings, under Contact us: the app then adds the ID to your message. We answer within 30 days.
Most of your data is on your device, where you can see, change and delete it yourself.
10. Children
Mihaylooo is made for adults and is not meant for anyone under 18. Its AI features and its plans are only for people 18 or older. If you say you are under 18, the app sends nothing to an AI service, and the rest of the app works without it. We do not knowingly collect data from children.
11. Security
Everything the app sends travels encrypted, and what we keep can be reached only by us.
12. Changes to this policy
When the app or this policy changes, we update this page and its date. If a change affects how photos of you are used, the app asks for your permission again.
13. Contact
For any question about this policy or your data, write to support@mihaylooo.com.